Common issues with Google Ads reporting
- Differences between Google Ads Clicks and Analytics Sessions
- [UA] Data discrepancies between Google Ads and Analytics
- [UA] Comparing Analytics and Google Ads conversion metrics
- [UA] What the value (not set) means
- [UA] Missing data in Google Ads reports
- [UA] Incorrect data
- [UA] Referrals are from googleads.g.doubleclick.net or tpc.googlesyndication.com
- CPC data not collected
- [UA] Some rows display "not served in date range"
- [UA] Ads link to error pages
- Troubleshoot Google Ads clicks vs. Analytics sessions
- Troubleshoot Google Ads/Analytics linking