[GA4] Set up an audience of likely 7-day churning users

Follow these instructions to create an audience of users who are likely to not visit your property in the next 7 days.

Before you begin

To create the audience:

• You need the Editor role for the property in which you want to create the audience.
• Your property must meet the prerequisites for predictive metrics.

The quickest way to find out if your property meets the prerequisites is to try to create this audience. If you're eligible, predictive audiences will be available.

Create the audience

1. In Admin, under Data display, click Audiences.
2. Go to New audience.
3. Under Suggested Audiences go to Predictive and select Likely 7-day churning users.

   

   If Likely 7-day churning users is grayed out and marked "Not eligible to use" your property doesn't yet meet the prerequisites for predictive metrics.
4. Click Save.

   

5. Your new audience appears at the top of the management table.

   

Use the audience in Google Ads

To use the audience in Google Ads you need to:

• Activate Google Signals for the Analytics property
• Link your Google Ads and Analytics accounts and enable personalized advertising