[GA4] Set up an audience of likely 7-day purchasers

Follow these instructions to create an audience of users that are likely to make a purchase in the next 7 days.

Watch a short video (00:29) to see how to to create a likely 7-day purchasers audience in Google Analytics.

 

Set up an audience of likely 7 day purchasers

Before you begin

To create the audience:

• You need the Editor role for the property in which you want to create the audience.
• Your property must meet the prerequisites for predictive metrics.

The quickest way to find out if your property meets the prerequisites is to try to create this audience. If you're eligible, predictive audiences will be available.

Create the audience

1. In Admin, under Data display, click Audiences.
2. Click New audience.
3. Under Suggested Audiences, go to Predictive and select Likely 7-day purchasers.

   

   If Likely 7-day purchasers is grayed out and marked "Not eligible to use" your property doesn't yet meet the prerequisites for predictive metrics.
4. Click Save.

   

5. Your new audience appears at the top of the management table.

   

Use the audience in Google Ads

To use the audience in Google Ads you need to:

• Activate Google Signals for the Analytics property
• Link your Google Ads and Analytics accounts and enable personalized advertising