[GA4] Evaluate your Google paid campaigns

Watch a short video (00:52) for steps to evaluate the success of your Google paid campaigns.

 

Evaluate your paid Google campaigns

1. Go to Explore and choose a Blank exploration template.
2. Click + next to DIMENSIONS, choose Google Ads campaign, Google Ads ad group name, and Google Ads ad network type and click Import.
3. Click + next to METRICS, choose Active users and click Import.
4. Drag Google Ads campaign and Google Ads ad group name into the ROWS area.
5. Drag Google Ads ad network type into the COLUMNS area.
6. Drag Active users into the VALUES area.
7. Sort the exploration by your desired metric.