MonsterInsights plugin (WordPress): Set up your Google tag

You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about Installing your tag with a website builder or CMS.

Before you begin

You can integrate your Google Analytics account with MonsterInsights (WordPress) for free. If you’d like to set up additional features, an annual MonsterInsights (WordPress) subscription (from $99 USD to $400 USD) will provide the following benefits:

• A Google Analytics Account
• One-Click eCommerce tracking
• Conversion tracking
• Google optimize integration

 

The instructions for setting up the Google tag are different for tag IDs starting with "AW-" (usually, Google Ads accounts) and tag IDs starting with "G-" (usually, Google Analytics properties). Follow the instructions below that correspond with your tag.

If you have a tag starting with "AW-"

To configure MonsterInsights with an AW- tag, MonsterInsights must first be configured with Google Analytics.

1. To install MonsterInsights, log in to your WordPress dashboard, then click Plugins.
2. Search for 'MonsterInsights' and click Install Now.
3. Once the plugin is downloaded and installed, go to the list of installed plugins. Under “Google Analytics for WordPress by MonsterInsights”, click Activate.
4. Click Launch the Wizard from the landing page.
5. Complete the setup wizard.
6. When the setup wizard is complete, under 'Insights', click Settings, then click Publisher.
7. Navigate to the 'Ads Tracking' section and paste your Google tag ID (for example, AW-123456789).
8. Click Save Changes at the top of the page.

If you have a tag starting with "G-"

1. If MonsterInsights is not currently installed, follow the instructions below.
2. Log in to your WordPress dashboard, then click "Plugins".
3. Search for “MonsterInsights”. Click Install Now.
4. Once the plugin is downloaded and installed, go to the list of installed plugins. Under “Google Analytics for WordPress by MonsterInsights”, click Activate.
5. Click Launch the Wizard from the landing page.
6. Complete the setup wizard.