Wix: Set up your Google tag

You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about Installing your tag with a website builder or CMS.

Before you begin

You can integrate your Wix site with Google for free but you must have a Premium Wix site and a connected domain.

 

The instructions for setting up the Google tag are different for tag IDs starting with "AW-" (usually, Google Ads accounts) and tag IDs starting with "G-" (usually, Google Analytics properties). Follow the instructions below that correspond with your tag.

If you have a tag starting with "AW-"

1. In your Wix account, on the site dashboard, go to the “Marketing & SEO” section. Select Marketing Integrations.
2. Under Google Ads, click Connect.
3. In the top right, click Connect Google Ads.
4. Paste your Google tag ID in the window without the "AW-".
5. Click Save.

If you have a tag starting with "G-"

1. In your Wix account, on the site dashboard, go to the “Marketing & SEO” section. Select Marketing Integrations.
2. Under Google Analytics, click Connect.
3. On the top right corner of the page, click Connect Google Analytics.
4. Paste your Google tag ID in the window.
5. Click Save.