DoubleClick Ad Exchange

Use YouTube Content Rating Labels to target ads to age-appropriate content placements. Do so by excluding the YouTube Content Labels you don’t want to target.

If you use a real-time bidder, YouTube Channels are passed to your bidder as a targetable signal.

In RTB callouts, we pass afv_user_XXXX or afv_user_id_YYYY as YouTube targetable channels:

• XXXX represents the channel name of a YouTube channel not linked to a Google+ account.
• YYYY represents the unique user ID of a YouTube channel linked to a Google+ account.

RTB buyers can get information about either type of channel using the YouTube Data API. The user profile method is particularly pertinent (example output for the “googledevelopers” channel).

In addition to in-stream video placements, Ad Exchange has available in-game placements from our network of AdSense for Games publishers. This inventory expands the reach and volume available to your campaigns, especially for longer duration video ads. If you want to target in-game placements, you need do nothing, as targeting works the same as for in-stream video placements. If you don't want to target in-game placements, select the "in-game" category exclusion.

If you use a real-time bidder, you can specify that your ads run in the pre-roll, mid-roll, or post-roll position.

If you use a real-time bidder, player dimension is a targetable signal, so you can specify the dimensions of the video player when targeting your in-stream ads.