Ad formats and features
In order to help you provide a quality user experience and deliver attractive, professional looking ads, we only allow promotions that comply with specific requirements for each ad. Review the format-specific requirements for all ad formats that you're using.
Note: We don't allow Non-family safe ads in image ads, video ads and other non-text ad formats. Read more about our Adult content policy.
- Ad requirements for YouTube
- App ad requirements
- Business information requirements
- Call ad requirements
- Call asset requirements
- Callout asset requirements
- Demand Gen ads format requirements
- Dynamic ad requirements
- Dynamic search ad requirements
- Form ads requirements
- Gmail ad requirements
- Image ad requirements
- Image assets format requirements
- Image quality requirements
- Lead form requirements
- Local Services platform policies
- Location asset requirements
- Price asset requirements
- Promotion asset requirements
- Responsive ad requirements
- Restricted ad formats and features
- Sitelink asset requirements
- Smart display campaign requirements
- Structured snippet requirements
- Text ad requirements
- Video ad requirements