品牌研究問卷調查內容規範

為方便大眾理解說明中心內容,Google 提供不同語言的翻譯版本。若政策內容譯文的文意與官方英文版有出入,我們將以英文版做為執行政策的依據。如要閱讀這篇文章的其他語言版本,請使用頁面底部的語言下拉式選單。

Third party research vendors certified by Google to serve surveys or send users survey invitations must adhere to the following survey content policies:

Privacy Policy  

  • A link to the research vendor's privacy policies must be visible on and accessible before or when the first survey question is displayed (though the privacy policy link is recommended to be visible with all survey questions). This includes surveys that are conducted within the ad banner and/or the separate browser opened from the survey invitation.

收集個人識別資訊 (PII)

  • 收集到的 PII 只能用於提供相關獎勵,這類資料也必須在提供相關獎勵後立即捨棄。
  • 廣告客戶可能無法收集特定類型的資料,亦不得在收集 PII 的同時收集這些類型的資料。
  • 與 PII 相關的受限敏感類別包括但不限於:
    • 財務狀況或帳戶資訊
    • 種族或族裔資訊
    • 健康/醫療記錄或資訊
    • 性行為/傾向
    • 未滿 18 歲兒童的相關資訊
    • 政治觀點/信仰
    • 工會會員身分
    • 宗教或哲學信仰

Age Gating

  • Your survey may only be open to users over 18. While it is not required to collect the age of the user, the following policies apply if the survey asks specifically for age information:
    • If age is requested in the survey, it must be asked at the start of the survey with no other questions or fields on the same page. 
    • If the user is under 18 years of age, the survey must conclude immediately.
    • Collection of age is not allowed on publications geared towards children, youth, gaming, etc.

Google Branded Surveys

  • The survey invitation and survey itself may not indicate it is or appear to be associated with Google/YouTube unless the study is funded by Google/YouTube or unless given explicit written approval. This includes mentioning the Google/YouTube name, logo, and/or brand on any survey invitations or surveys. 

這對您有幫助嗎?

我們應如何改進呢?
搜尋
清除搜尋內容
關閉搜尋
主選單
3443775556356509483
true
搜尋說明中心
true
true
true
true
true
73067
false
false