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As previously announced, Google is expanding ad-serving protections for teens globally. The protections apply to Google Accounts of people above the digital age of consent but under 18 years of age ('teens') and are to be applied in addition to those protections already rolled out across Europe and Australia. With the launch of this teen ads policy, we will:
- Disable ads personalisation
- Disallow sensitive creative categories from serving
We will begin enforcing the policy on 15 August 2022. Depersonalisation will occur across all products, and creative ad filtering will begin on YouTube, Google display ads and Display & Video 360, expanding to additional products over time. Please review the policy to understand which ad categories may be restricted for teens. You do not need to take any further action.
Previous protections established in response to child-directed regulations, such as the Children’s Online Privacy Protection Act (COPPA), Age Appropriate Design Code (AADC) and the Australia Online Safety Act (AU OSA), will continue to apply where relevant.
Posted on 15 June 2022