AdSense

Glossary

• % Recent Ad Impressions
• % Recent Earnings
• Above the fold
• Account type
• Ad code
• Ad CTR
• Ad format
• Ad impressions
• Ad placement
• Ad request
• Ad request CTR
• Ad request RPM
• Ad RPM
• Ad type
• Ad unit
• Adjustments to earnings
• Administrator
• API
• Backup ad
• Bid type
• Blank ads
• Blogger
• Browser cache
• Click
• Clickthrough rate (CTR)
• Conversion
• Cookies
• Cost-per-click (CPC)
• Coverage
• CPM ads
• Crawler
• Custom channel
• Custom Search Ads
• Custom Search Engine (CSE)
• Destination URL
• Display ads
• DoubleClick Ad Exchange
• Dynamic ad sizes
• Dynamic image ads
• Estimated earnings
• Geotargeting
• Google Account
• Host partner website
• HTML ads
• IFRAME
• Image ads
• Impression
• Link units
• Non-host partner website
• Page CTR
• Page RPM
• Page view
• Publisher ID
• Query
• Query CTR
• Query RPM
• Rejected ad request
• Revenue per thousand impressions (RPM)
• Revenue share
• Rich media ads
• Saved reports
• Search engine
• Self-hold
• Set check payments to secured express delivery
• Standard user
• Targeting type
• Text ads
• Unseen Impression Filter
• URL channel

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