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About Google Ads

Advertise your business with ads by Google all over the web (AdWords) or earn revenue from your website with ads by Google (AdSense). Try AdWords or AdSense

Ever noticed "Ads by Google", "Sponsored Links" or the AdChoices icon as you browse the web? Ads like these show all across the Internet. You may come across such ads when you’re viewing a website, video or app on Google’s Display Network or other partner sites. In addition to seeing ads based on the types of sites you visit, you may also see ads based on your interests, whether you +1 something and more.

What Google does and doesn’t do to show you ads

We may show you ads based on many factors, including:

The DoubleClick cookie on your browser
The contents of the website that you’re viewing, if it’s part of the Display Network or a Google partner site
The types of websites that you visit, if they’re part of the Display Network or a Google partner site
Whether you’ve previously interacted with any of Google’s ads or ad-type features
Anything you +1 on Google and across the web
Your Google profile

We don’t do the following:

Link your name or personally identifiable information to your DoubleClick cookie without your consent
Associate your DoubleClick cookie with sensitive topics like race, religion, sexual orientation or health without your consent

How you can manage your ads settings

You can manage your ads settings with web-based tools and controls. Below are just a few of the tools, controls and resources developed by Google and other organisations to help you do so:

Tools, controls and resources	What it is
Ads Settings	A Google tool that lets you opt out of Google’s interest-based ads or edit the interests and demographics associated with your browser.
Security and privacy tools	Google’s browser controls, plug-ins and product features designed to help you protect your privacy. Choose from over a dozen.
+1 personalisation	Your Google accounts page where you can choose whether Google may use your +1's and other profile information to personalise your content and ads on non-Google websites.
Privacy policy	Google’s worldwide privacy policy.

Advertising industry programme participation

Google is a participating member of groups that have developed industry privacy standards like the AdChoices icon for online advertising.

Group	Location
Network Advertising Initiative	United States
Digital Advertising Alliance (DAA) Google participates in the DAA programme, whose members display the AdChoices icon on webpages and ads to let you know when information about your interests or demographics may have been collected or used to show you ads. While the AdChoices symbol has widespread use, some sites may use other methods to tell their visitors that they’re seeing interest-based ads.	United States
Your Online Choices Google has signed up to the European online behavioural advertising best practice framework.	Europe

Leave feedback on the website or ad that you just saw

Report policy violation

To report infringement of your copyrighted content, you do not need to fill in this form. Instead, please file a DMCA complaint.

Did the site you just came from violate any of the following policies? (Please select at least one, at most three that apply) *

The site encouraged me to click on the ads.

The site has adult or pornographic content.

The site contains violent content.

The site promotes racial intolerance, or advocacy against an individual, group or organisation.

The site makes it difficult to distinguish ads from content.

The site is promoted through unsolicited mass emails.

The site tried to install something on my computer.

The site violates AdSense programme policies in other ways.

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