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Whether you’re new to AdSense or have been using it for years, there’s always more to learn. Follow our checklist as it guides you through the steps to set up and run a successful AdSense account. As you check off steps you've completed, you'll graduate to the next milestone. You’ll be an AdSense Astronaut in no time!
Ready to take flight with AdSense? The first step to any successful AdSense implementation is to use the best performing ad unit. Read or watch the content in each sub-section of this tab and don’t forget to check things off as you go!
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When you sign up for AdSense, you’re required to adhere to our online Terms and Conditions. We understand that it’s a lengthy read, but it’s important to familiarize yourself with our program policies to ensure long-term revenue growth and a healthy account.
Sites with Google ads may not include or link to the following content: Click on each category for more information and examples.
To protect our network from artificially inflated costs, we carefully monitor clicks and impressions on Google ads. Invalid activity that we detect will be deducted from revenue at the end of the month and returned to advertisers. High or suspicious amounts of invalid activity can eventually lead to a disabled account. Additionally, due to smart pricing, high amounts of invalid activity will decrease publisher revenue. This is because invalid activity decreases advertisers’ conversion rates, which will in turn reduce the amount that they are willing to pay to show ads on your site.
Publishers may not ask others to click their ads or use deceptive implementation methods to obtain invalid clicks. AdSense code may not be altered, nor may the standard behavior, targeting or delivery of ads be manipulated in any way that is not explicitly permitted by Google. This includes but is not limited to the following: Click on each category for more information and examples.
Webpages must adhere to the webmaster quality guidelines. Publishers should avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content. Keep in mind that low quality content on some pages can cause the ranking for the entire site to decline.
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Ready to test your knowledge? Take this policy quiz!
To create your first AdSense for content ad unit, we invite you to click the below button.
The next step is to select your ad size from the "Ad size" drop down. Wider ad sizes tend to perform the best, due to their reader-friendly format. The sizes we've found to be the most effective are these:
Keep in mind that while these ad sizes typically perform well, you should use the size that best complements your page.
See below for an example of these ad units and watch our video on high performing units to learn more:Leaderboard
The more types of ads that compete to show on your pages, the more you can earn. From the "Ad type" drop-down, select "Text & image/rich media ads" to ensure that all available advertisers can bid to appear on your site. Not all sizes can support image/rich media ads, so we suggest sticking to the recommended sizes noted above to maximize your earnings.
You'll also see the option to select back-up ads and create custom channels for your ad unit. Let's skip these optional steps for now. We'll explain custom channels in detail later on.
Ads usually perform better when colors are customized to the text and links that already exist on your site. To integrate your ads with your site, make the background and borders of your ads the same color as the background of your page where the ad will be placed.
Let's briefly define the three techniques you can use to design color palettes that will be successful for your site:
You can place ads on any page that adheres to our program policies. We've highlighted some of our policies below to get you started, but we recommend that you read through all of our policies in detail to ensure your ads stay active.
Sites with Google ads should have original and quality content. They may not include or link to:
Once you've ensured your site is policy-compliant, you need to decide where to place ads on your pages. Ads located above the fold (the part of the page users can see without scrolling down) tend to perform better than those below the fold. Ads placed near navigational aids and other engaging content also perform well due to high visibility among users. Darker colors in the heat map below indicate where most users are looking. Use this as a guide for where to place your ads, but keep in mind that the optimal location on the rest of the page may vary depending on the type of site you're working with. Find the best ad locations for your type of site using our One Click Optimizer guide.
You should also be aware of where and how not to place ads on your page.
In order to keep your ad placement compliant with our policies and ensure a good experience for users and advertisers:
Once you've identified the best place on your site for your ad units, go on to the next step to paste in your code!
Now that you have your code and know where you want to place it, the next step is to paste the code into your website's HTML source code. If you need help, refer to our code implementation guide.
You can place up to three AdSense for content ad units on every page, so keep creating and implementing to maximize your coverage.
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Congratulations! You've completed the AdSense Academy.