Our system has filters in place to keep advertisers' ads from displaying on pages that could be interpreted as negative, non-family safe or potentially offensive. If a site falls into one of these categories or our system detects any other reason an advertiser might not want their ads on a website, our system may classify that site's content as sensitive.
If this happens to your site, our system will try to display appropriate ads for your page. For example, a news article related to a car accident might display ads related to driving safety instead of ads related to car sales. However, if it's determined that our system can't display ads which are appropriate for a site's sensitive content, then ad serving may be disabled.