Responsive ad tag parameters allow you to change the behaviour of your responsive display ad units. For example, to specify a general shape that your ad unit should conform to. To use responsive ad tag parameters, you typically make a small change to your responsive ad code. For example, you might change the value of the data-ad-format parameter from ‘auto’ to 'rectangle'. Unlike advanced responsive ad code features, you don't need to make multiple code changes or use CSS media queries.
Specify a general shape (desktop only)
You may modify your ad code to specify the general shape (horizontal, vertical and/or rectangle) that your ad unit should conform to. The following example shows you how to make these modifications:
Horizontal shape example
This example shows you how to modify your responsive ad code to specify a general horizontal shape for your ad unit:
<ins class="adsbygoogle"
style="display:block;"
data-ad-client="ca-pub-1234567890123456"
data-ad-slot="5678"
data-ad-format="horizontal"></ins>
<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1234567890123456" crossorigin="anonymous"></script>
<script>(adsbygoogle = window.adsbygoogle || []).push({});
</script>
By default, our responsive ad code includes a data-ad-format tag with the value of 'auto' which enables the auto-sizing behaviour for the responsive ad unit. However, you can set a general shape for your responsive ad unit by changing the value of data-ad-format to one of these values: 'rectangle', 'vertical', 'horizontal' or any combination of these separated by a comma, e.g. 'rectangle, horizontal'.
Set the behaviour of full-width responsive ads on mobile devices
The data-full-width-responsive parameter determines whether your responsive ad unit expands to use the full width of your visitor's mobile device screen. Depending on how you use the data-full-width-responsive parameter, you can make your responsive ad unit behave in different ways.
data-full-width-responsive='true'
We recommend that you set the data-full-width-responsive parameter to 'true'. Doing so will make your responsive ad unit expand more frequently to the full width of the user's screen on mobile devices. This setting has the maximum potential for increased revenue.
Parameter set to 'true' example
This example shows you how to modify your responsive ad code to enable full-width responsive ads:
<ins class="adsbygoogle"
style="display:block;"
data-ad-client="ca-pub-1234567890123456"
data-ad-slot="5678"
data-ad-format="auto"
data-full-width-responsive="true"></ins>
<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1234567890123456" crossorigin="anonymous"></script>
<script>(adsbygoogle = window.adsbygoogle || []).push({});
</script>
data-full-width-responsive='false'
If you don't want your responsive ad unit to automatically expand to use the full width of the user's screen on mobile devices, you may set the data-full-width-responsive parameter to 'false'. Bear in mind that by doing so, you may decrease your potential earnings. Our experiments show that full width responsive ads perform better on mobile devices in portrait mode.
Parameter set to 'false' example
This example shows you how to modify your responsive ad code to disable full-width responsive ads:
<ins class="adsbygoogle"
style="display:block;"
data-ad-client="ca-pub-1234567890123456"
data-ad-slot="5678"
data-ad-format="auto"
data-full-width-responsive="false"></ins>
<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1234567890123456" crossorigin="anonymous"></script>
<script>(adsbygoogle = window.adsbygoogle || []).push({});
</script>
No data-full-width-responsive parameter
Even when the data-full-width-responsive parameter isn't present in your ad code, your responsive ad unit will still expand to the full width of the user's screen on mobile devices in some instances. Although it won't do so as frequently as when the parameter is present and set to 'true'.
