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An update on TCF v2.2

July 17, 2023
Google as a vendor now accepts TC strings using the IAB EU TCF v2.2.
  • TCF v2.1: We will continue accepting TCF v2.1 strings, but encourage CMPs to follow IAB guidance on implementation milestones as the industry moves over to TCF v2.2.
  • Google consent management solutions: Google consent management solutions, available in Ad Manager, AdSense and AdMob's Privacy & messaging tab, supports TCF v2.2 for its European regulations messages, in alignment with the IAB's updated requirements for CMPs.

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