Use metrics to understand engagement

Keeping track of how your messages are performing can help you understand your users better, as well as how they interact with your sites.

Use the metrics card at the top of the Messages page for certain message types to keep track of your rate at which your messages are being displayed to users and the choices they select. Download and review the related .CSV file for a more dynamic and in-depth view of the data.

Metrics card

Find the metrics card

Complete the following steps to view the metrics card for a specific privacy regulation:

1. Sign in to your AdSense account.
2. Click Privacy & messaging.
3. Click Manage on one of the message type cards on the Privacy & messaging page. The metrics card is located at the top of the Messages page for each message type.

Displayed metrics

The following tables describe the metrics displayed in the metrics card for each message type.

European regulations messages

Metric	Description
Messages shown	Number of times a European regulations message was shown to users. Aggregated over the last 30 days.
Consent rate	Percentage of European regulations messages where the user consented to all of the purposes and vendors. Aggregated over the last 30 days. Formula: (Messages where the user consented to all purposes and vendors) / (European regulations messages with an outcome) Includes instances where the user clicked "Consent" and where the user consented to all options in the custom consent flow. The denominator excludes messages without an outcome.

US states regulations messages

Metric	Description
Messages shown	Number of times a US state regulations message was shown to users.
Opt-out rate	Percentage of US state regulations messages where users chose the opt-out option. Aggregated over the last 30 days from sites in AdSense and Ad Manager.

Ad blocking recovery messages

Metric	Description
Messages shown	Number of times an ad blocking recovery message was shown to users. Aggregated over the last 30 days.
Extension rate	Percentage of page views where users had ad blocker extensions installed. Includes only Desktop page views. Aggregated over the last 30 days.
Allow-ads conversion rate (cookie-based)	The conversion rate (based on browser cookies) of users who saw the ad blocking recovery message and then chose to allow ads. Users may have seen the ad revenue recovery message prior to or during the report time frame. Aggregated over the last 30 days.

CSV report

In addition to the metrics card, this information is also available in a .CSV file that contains additional metrics and dimensions. To download the .CSV file, click Download in the metrics card.

Dimensions and metrics

General

Dimension	Description
Operating system group	The device operating system (Windows, Linux, or Mac).
Date	The date on which the message was displayed.
Domain name	The site domain associated with the message.

European regulations messages

Metric	Description
European regulations messages shown	Number of times a European regulations message was shown to users.
European regulations consent all	Number of European regulations messages where the user consented to all of the purposes and vendors. Includes instances where the user clicked "Consent" and where the user consented to all options in the custom consent flow.
European regulations custom consent	Number of European regulations messages where the user made a consent choice after selecting "Manage options". Excludes instances where the user consented or rejected all purposes and vendors.
European regulations no consent	Number of European regulations messages where the user rejected all purposes and vendors. Includes instances where the user clicked "Do not consent" and where the user rejected all options in the custom consent flow.
European regulations no decision	Number of European regulations messages where the user didn’t finish the message flow and therefore the message didn’t have any outcome.

US state regulations messages

Metric	Description
Messages shown	Number of times a US state regulations message was shown to users.
Opt-out rate	Percentage of US state regulations messages where users chose the opt-out option.

Ad blocking recovery messages

Metric	Description
Ad blocking recovery messages shown	Number of times an ad blocking recovery message was shown to users.
Ad blocking extension rate	Percentage of page views where users had ad blocker extensions installed. Includes only Desktop page views.
Ad blocking recovery allow-ads conversion rate (cookie-based)	The conversion rate (based on browser cookies) of users who saw the ad blocking recovery message and then chose to allow ads. Users may have seen the ad blocking recovery message prior to or during the report time frame.
Ad blocking recovery allow-ads conversion users (cookie-based)	Number of users (based on browser cookies) who saw the ad blocking recovery message and then chose to allow ads. Users may have seen the ad blocking recovery message prior to or during the report time frame.
Ad blocking allowlisted page views	Number of page views generated by users with an ad blocking extension installed who were shown the ad blocking recovery message and later allowed ads.