Block guns and firearm ads

You can prevent guns and firearm ads from serving with:

• 'General categories' blocks
• 'Advertiser URL' blocks
• Blocks in the Ad review centre

Note: Sensitive category blocks don’t include guns and firearm ads.

'General categories' blocks

To use a 'General categories' block to control guns and firearm ads, follow the steps in this article. After step 5:

1. Navigate to Business and Industrial Security Equipment and Services.
2. Select Guns and Firearms.

'Advertiser URLs' blocks

Use advertiser URL blocking to control ads leading to domains related to guns and firearms—if you know what those domains are.

Blocks in the Ad review centre

Use the Ad review centre to find and block specific guns and firearm ads that you see on your site.