AdMob Help

The house ads tool allows you to traffic ads on your own inventory free of charge. You can configure house ads by following the House Ads link under the Sites & Apps tab. The house ad creation process follows many of the same steps as creating a regular ad campaign. It uses the same three level hierarchy of Campaign, Ad Group and Creative. If you’ve ever set up an AdMob ad campaign, setting up a house ad campaign will be very familiar.

Here’s how to get started using House Ads:

1. Navigate to the house ads page by following the House Ads link under the Sites & Apps tab.
2. Create a new house ad campaign by clicking the Create New House Ad Campaign button.
   1. Choose a campaign name.
   2. Set a start date to control when your house ad campaign will start running.
   3. Set an end date to control when your house ad campaign will stop.
   4. Optional: enter a description for your campaign.
3. Create an ad group.
   1. Choose a name for the ad group.
   2. Use the Ad Type field to choose the type of ads you want to create in this group.
      
      
      Note the sites or apps available for this ad group will change depending on the ad type you select here.
      
      Here are the options:
      • iOS App Download: A banner or text plus tile ad that drives a download of an iOS application.
      • Android App Download: A banner or text plus tile ad that drives a download of an Android application.
      • Crossfade Banner: A banner ad that fades between 10 different images and leads users to a website you specify.
      • Banner or Text: A banner or text ad that leads to a website you specify.
   3. Select which sites or applications you wish to target. The statistics next to the site or app name will display the total ad requests for that site over the last 7 days and will list how many of those requests were not filled by paid ads.
   4. Enter your impression goals.
      • Ad Group Impression Goal: This is how many impressions you want the ads in the ad group to serve over the life of the campaign (according to the start and end dates you specified when creating the campaign.) We can’t guarantee that this impression goal will be reached, but we will not serve more than this amount.
      • If you select fully allocate, 100% of all ad requests will be allocated to this ad group during the campaign period. No paid ads will be served during this time. If you have multiple ad groups with this option set, all ad requests will be allocated evenly between those groups.
      • CPM: The cost per thousand impressions for this ad group. In this field, you should enter how much you value 1000 impressions from this ad group. We may use the value entered here to help us better allocate your ad requests. Please note that once this value has been saved, it cannot be edited.
      • Value: The total value of the ad group.
   5. Select how you want to target your ad group. You can use this page to target your ad group to subsets of your inventory. We allow you to target by user geography, device, OS version, or carrier.
      
      
      Be aware that restricting your targeting can limit the number of requests your house ad is able to run on.
   6. The final step is building your creatives. The required fields for this page will depend on the ad type that you’ve chosen. Be sure to double check the URL or application you are promoting.