Why is Ad Exchange coverage low?

Troubleshoot why Ad Exchange isn't winning impressions

This guide will help you identify what might be causing low "matched requests" rate in your reports.

How can I see my Ad Exchange coverage rate?

  1. Sign in to Google Ad Manager.
  2. Click Reporting and then Reports.
  3. Click New report.
  4. Enter a meaningful name for the report.
  5. Click Edit and select the Historical report type. Then, click Done.
  6. Include the Date dimension.
  7. Include the Ad Exchange match rate metric.
  8. Click Run.
Have any Inventory rules been changed recently?

Need more help?

Try these next steps:

Post to the help community Get answers from community members
Contact us Tell us more and we’ll help you get there
false
Search
Clear search
Close search
Main menu
6317243507980973726
true
Search Help Center
true
true
true
true
true
148
false