Performance Max is a goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.
This article explains which features are compatible with your Performance Max campaigns and links you to additional resources to support your campaign.
| Google Ads feature | Compatibility with Performance Max | If yes, learn more: |
| Ad destination |
Partially. Not all of the channels that Performance Max ads serve on are compatible with ad destination segmentation. |
|
| Ad schedule bid adjustment | No | |
| App assets | No | |
| Auction insights | Yes | Use auction insights to compare performance |
| Auction insights report | Yes | |
| Automated assets | No | |
| Brand exclusions | Yes | Apply brand exclusions to Performance Max campaigns |
| Brand Lift or Search Lift | No | |
| Bulk | No | |
| Campaign manager | No | |
| Copy and paste campaigns | Yes | Copy and paste campaigns, ad groups, ads, audiences and keywords |
| Device bid adjustments | No | |
| Experiments | Yes. You can use Uplift experiments with Performance Max campaigns that don’t link to Google Merchant Center, or you can compare Performance Max campaigns to Shopping campaigns with A/B experiments. | Set up Uplift experiments for Performance Max |
| HTML5 assets | Yes | Build an asset group |
| Image assets | No | |
| Location-based bid adjustments | No | |
| Manager Accounts (MCC) level audience lists for audience signals | No | Manager Accounts (MCC): About Google Ads manager accounts |
| Placement Exclusions Lists | Yes | Use placement exclusion lists across your accounts |
| Portfolio bid strategies or shared budgets | No | |
| Similar audiences | No | |
| Testing tracking template | No | |
| URL expansion inheriting assets from Search campaigns | No | |
| Viewable impressions column | No |
