Conversion domains
Campaign Manager 360 works with Chrome’s Privacy Sandbox Attribution Reporting API for conversion measurement without third-party cookies. The Attribution Reporting API records conversion events if the site where the user converts matches the registered conversion domain. You can register up to three conversion domains (the site where you expect a user to land after clicking your ad) for each placement.
Campaign Manager 360 will soon automatically register the top three conversion domains for placements within a Floodlight configuration. The inferred conversion domains are chosen based on the domains that users convert from most often. Campaign Manager 360 will update the inferred conversion domains daily based on recent conversion activity. You can view the conversion domains in the placement settings. You can disable this setting and set your own conversion domains if the site where you expect a user to land is not one of the inferred conversion domains.
Bulk edit attribution status for Floodlight activities
You’ll soon be able to edit the attribution status (enable/disable) of Floodlight activities in bulk. Additional information will be available in the Floodlight activity Attribution view, such as 7 day trailing stats for conversions, impressions, and information on whether the Floodlight activity is actively being shared/used in Display & Video 360 and Search Ads 360. This information can be used to determine which Floodlight activities to enable or disable for attribution.
