Display & Video 360 Lightbox creatives will no longer be available
Due to low usage and updated creative strategy within Display & Video 360, new Lightbox ads will no longer be available on August 1, 2021, and all Lightbox ads will stop serving by August 31, 2021.
We’ve introduced innovative new products that can meet your goals, such as Panorama, Cue Cards, and Flipbook. Before the end of August, consider building a new creative and assigning it to your relevant line items.
Please note the following timeline:
- July 1, 2021 - Deprecation announced.
- August 1, 2021 - New Lightbox ads cannot be created in the Display and Video 360 UI, although existing ads can serve and be edited. Google Web Designer Lightbox templates will be removed.
- August 31, 2021 - All Lightbox ads disabled. They cannot be copied, and cannot be re-enabled.
New discovery features for third-party connected TV audiences
Display & Video 360 is launching new discovery features within the Audiences module that allow advertisers to discover third-party audience segments that work across connected TV inventory. There will be a new column in the audience segment list to indicate connected TV coverage as well as 2 new filters that enable filtering to audience segments containing connected TV users, and searching by audience segment provider.
New video content targeting options available in Display & Video 360
You can now target in-stream video content across devices based on signals for video genre, content length, and livestream. Video genre targeting will be available within the newly titled “Categories & Genres” targeting menu option, while length and livestream will be accessible via the “Video Targeting” menu option. All new targeting will be available within both the video line item and over-the-top line item and associated insertion orders.
New generation of YouTube reach line items (Video Reach Campaigns)
The new generation of YouTube reach line items allows you to combine 6-second bumper ads and skippable in-stream assets in a single ad group to optimize for better reach using a single CPM goal.
